This season, the Agent Provocateur design team fell for the soft-focus sensuality of the Seventies. AP looked to the images of David Hamilton and watched hours of softly glowing scenes from erotic films, such as Emmanuelle and The Story of O for inspiration.
The star of this season’s ad campaign is French actress Mylène Jampanoï, here she welcomes the arrival of the summer collection wearing Rizzo, a range crafted in vibrant yellow French lace.
Watch Agent Provocateur campaign movies ‘The Initiate’ and ‘The Muse’ and see the campaign gallery.
