Agent Provocateur SS12

This season, the Agent Provocateur design team fell for the soft-focus sensuality of the Seventies. AP  looked to the images of David Hamilton and watched hours of softly glowing scenes from erotic films, such as Emmanuelle and The Story of O for inspiration.

The star of this season’s ad campaign is French actress Mylène Jampanoï, here she welcomes the arrival of the summer collection wearing Rizzo, a range crafted in vibrant yellow French lace.

Watch Agent Provocateur campaign movies ‘The Initiate’ and ‘The Muse’ and see the campaign gallery.


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