Choosing ordinary clothes you choose the ordinary life

Evelina Khromtchenko is one of the most powerful persons in Russian fashion world. Here are some of her great, funny, ironic and fantastically true thoughts.

Men are paradoxical creatures. When a woman puts on a miniskirt, for some reason they say that she got mystery

“The beauty is not only in proportions and shapes – it is in charisma”

“Every piece should have an allure”

“Choosing ordinary clothes you choose the ordinary life

“Here is a law: if you are not admitted to a closed club, set up your own and decide for yourself whom to admit”


Photo: Alexander Terekhov Pre fall collection 2014/2015



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