Coco Chanel

Her words:

A women who doesn’t wear perfume has no future.

Her doings:

In the 1920s, Chanel  launched her first perfume, Chanel No. 5, which was the first perfume to feature a designer’s name. It was developed by Russian-French chemist and perfumer Ernest Beaux. Chanel said later, “that is what I was waiting for. A perfume like nothing else. A woman’s perfume, with the scent of a woman.”

Her words:

Luxury must be comfortable, otherwise it is not luxury.

Her doings:

In 1925, she introduced the now legendary Chanel suit with collarless jacket and well-fitted skirt.

Her designs were revolutionary, she  borrowed elements of men’s clothes and emphasized comfort , saying good-bye to corsets.

Her words:

Dress shabbily and they remember the dress; dress impeccably and they remember the woman.

Her doings:

Another 1920s revolutionary design was Chanel’s little black dress.


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