Donna Karan Ad Campaign | Fall 2012


Back to the beginning, and into the future,

Punctuating the masculine with the feminine

Empowering her unique wo-manhood,

With ease and sophistication tailored to embrace the world.

Style is in the contrasts – strong, soft; light, dark; liquid, structured.

The silhouette is sharp, shouldered and slim,

Always with a sexy flash of skin, be it the neck, shoulders or leg.

The smoky palette is an ombre of layers –

Ink, Sapphire, Midnight, Charcoal, Flint; Vellum, Cinnabar and Black.

Trans-seasonal tropical wools tailor the body,

Illuminated with the peek of sheer silk underpinning.

The system is one of bold feminine haberdashery:

At the center, the cutaway jacket in stretch flat serge wool.

Suit it with creased slim trousers or a tailored leggy slashed skirt.

Or go for the motion of a sunray pleated skirt.

The day-into-evening tux is more essential and flexible than ever.

Dresses are either a cutaway coatdress or a framed asymmetrical origami.

Top it all off with a leather bomber, a moleskin reefer or viscose/satin trench.

Accents speak of luxe eccentricity:

Waists are punctuated with a Bakelite belt,

An exaggerated bow or a chunky bejeweled sash.

The drama of jeweled drop earrings and portrait necklaces add edge.

While shoes are masculine gone feminine:

An oxford spectator heel or midi boot laced up the leg.

Evening is a grand finale of pure sensuality:

The asymmetrical sash-top sheath.

The origami column of spiral elegance.

And the strapless silk gown that swirls on the body.

Everything about this collection speaks

Of confidence, authority and personality.

Because there’s nothing more seductive

Than a woman who takes charge.

Donna Karan


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